When James Bond wasn’t ordering a martini, he was drinking a Negroni.
Now, thanks to Imbibe Magazine, during the first week of June we can enjoy this classic cocktail for a good cause.
In 2013, Imbibe began “Negroni Week” to start summer off by celebrating the drink and raising money for a good cause. In 2014, over 1,000 bars joined their efforts and raised over $120,000 for charity.
The Negroni was born in Italy in the 1920’s thanks to Count Cammillo Negroni. He was an Italian playboy turned American cowboy, who upon his return to Florence from the states, asked the bartender at Cafe Casoni to stiffen up his regular cocktail of choice, “The Americano.”
The soda water was substituted with gin, and the Negroni was born.
If you live in the Jacksonville area, visit Bistro Aix or Ovinte the first week of June and order a Negroni to benefit The Women’s Board of Wolfson Children’s Hospital. Check out Imbibe’s website for a list of participating establishments.