Friday Favorites: Southern Fox

Featured on Instagram by The Southern Prep Blogger

Featured on Instagram by The Southern Prep Blogger

“The South is a place of refuge, where time is a little slower, tea a little sweeter, and smiles a little brighter. The southern lifestyle is made of many occasions, from formal affairs to casual afternoons. Whenever the dress is casual, Southern Fox will have a shirt for you. Made from the softest cotton and printed with our fox logo, each shirt carries a bit of Southern Charm that gentlemen and belles of the South are raised on.” ~from southern-fox.com

Southern Fox is my husband’s “hobby,” at least that is what he calls it.  I think it is, and can be, much more than that.  He has always loved soft t-shirts and for the past few years, his favorites have been Southern Proper, Southern Tide, State Traditions, and Over Under. One day he said to me, “Why don’t you just make me a shirt so I don’t have to keep paying $25 or $30 for these?”  [I’ve mentioned before that Matt LOVES to save money~ he prefers that I refer to it as being a “sexy saver” as opposed to other names…]  So, out of the love for all things southern, soft shirts, and sexy saving… Southern Fox was born.  

I am so proud of Matt; his business acumen, organization, and work ethic are incredible. In less than three months, Southern Fox is being sold in two stores, online, and has gotten social media attention from numerous Southern bloggers, Beretta Gallery and Garden&Gun.  His “God Bless the South” shirts sold out in 3 days during Flag Day Weekend!

Stay tuned, a reprint of the “original design” in orange & blue and garnet & gold  will be out in time for college football season~ one of the ONLY seasons in the South.  The South is truly full of many occasions~ so whenever the dress calls for casual, check out  Southern Fox.

Beretta "regrammed" Southern Fox on Instagram!

Beretta “regrammed” Southern Fox on Instagram!

A sweet family wears Southern Fox during the holiday weekend.

A sweet family wears Southern Fox during the holiday weekend.

Matching shirts for Father's Day

Matching shirts for Father’s Day

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Southern Fox's "weartaglikefree" social media campaign encourages buyers to "wear" and "tag" their Southern Fox shirts.

Southern Fox’s “weartaglikefree” social media campaign encourages buyers to “wear” and “tag” their Southern Fox shirts.

A pair of southern brothers rocking their SF shirts on Ponte Vedra Beach.

A pair of southern brothers rocking their SF shirts on Ponte Vedra Beach.

Garden & Gun "liked" on of Southern Fox's Instagram posts.

Garden & Gun “liked” one of Southern Fox’s Instagram posts.

Instagram Tag

SF tours St. Augustine thanks to southern belle Sydney.

Shirt Requests Through Instagram

Shirt Requests Through Instagram

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